Hi all!
I am working on my Master’s in Service Design and currently doing research about customer behavior for a Finnish entrepreneur who is in the reefing retail and service business. Our team's aim is to better understand the hobbyist and the reasons why you have started reefing.
Additionally, we'll try to understand what you value, what drives you forward, what challenges you might have and what assistance would you need from a retailer to better succeed in the hobby.
The end result should be able to help the entrepreneur to better assist and serve his customers.
It would be very helpful, if you could write your reefing story in in your own words as you wish
Let me start
I remember since I were a boy, watching nature documentaries. I was fascinated by the extraordinary amount of life in the reefs. Jacques Cousteau’s adventures had a big effect inspiring me to the aquatic world. I remember, that I was about 7 (early 90’s), when we got our first freshwater fish tank. In my early 20’s I set up a 90-gallon Malawi cichlid tank, however had to give it up due to studies and moving.
Number of years passed and even though I haven’t had a tank for some years, I was a frequent visitor at the local Sea Life public aquarium. If I was travelling abroad, I was always trying to seek a local aquarium to visit to. It was around then, when I started to research in to marine aquarium hobby. I think I lend and read all the related books form the local library and started to venture more information form the internet. YouTube was really good place for inspiration and information. I think I watched all the LA Fishguys episodes when he went live After saving, I got my first 120-gallon saltwater aquarium and was thrilled. But boy, the first steps were challenging. I learned a lot though, mainly form trial and error My LFS was very helpful during the planning stages, set up and even provided assistance when I encountered problems. It was good to know, that there was one professional I could turn to if I had a problem.
Besides keeping a tank with happy fishes, I want to feel a sense of accomplishment; I did that, I was able to grow these corals. We have this wonderful biotope in our systems, which are totally depended on our care and attention. For me, it is fascinating to have a piece of living reef in my home. I am able to observe the interaction of the animals I keep and thus learn more. With a reef tank I do not have to settle with imagination, when watching a documentary, now I can immerse myself as it is part of my life. I also feel that this hobby is important part in educational purposes to others as well. Additionally, I find that being a part of community is important to me. I feel, that we have a great, helping community, where we can also disagree and discuss topics which are important to us.
My friends have been interested what I am doing, and they have been mesmerized when visiting. Before I had horrendous tank crash about two years ago and lost everything, I had the most charismatic fishes I have ever owned; a pair of Chaetodon Declivis and a Chaetodontoplus Septentrionalis. These were the most curious fishes I have met. They revealed to me, that fishes are far more intelligent that people believe and when I told my friends about their behaviour, they had hard time to believe me. The interaction I had with my fishes were different when comparing to a dog or a cat, but it was still a very powerful one and I really mourned when I lost them. I am now getting back to the hobby and are very excited.
From the LFS or other vendors, I require honesty. If I am doing business with LFS or other vendor, I need to feel trust with them. I dislike if I am being sold something I would not actually need, but the company is trying to make a quick buck. It is quite rare these days. I think Bulk Reef Supply is good example how a company can do business and also provide valuable information to their customers. And if the customers succeed, the company succeeds.
The hobby is going more and more to online stores and I guess I do not mind that, it’s evolution. However, I still enjoy, when I can chat with the LFS people. That human contact is something I cannot have when doing business in online stores. Now it is easier to compare prices as well as selection. I have my few and selected favourite stores where I like to do my business. Could it be called partnership even?
This hobby is facing many pressures, some I feel is justified, some I feel is overreaction. I hope we can show to the world, that this hobby can also be sustainable. Unfortunately, the world’s reefs are in danger and I feel we have some influence to at least preserve some of the species in captive environment.
Thank you for having the time to read this post and hopefully you can share your thoughts too
I am working on my Master’s in Service Design and currently doing research about customer behavior for a Finnish entrepreneur who is in the reefing retail and service business. Our team's aim is to better understand the hobbyist and the reasons why you have started reefing.
Additionally, we'll try to understand what you value, what drives you forward, what challenges you might have and what assistance would you need from a retailer to better succeed in the hobby.
The end result should be able to help the entrepreneur to better assist and serve his customers.
It would be very helpful, if you could write your reefing story in in your own words as you wish
Let me start
I remember since I were a boy, watching nature documentaries. I was fascinated by the extraordinary amount of life in the reefs. Jacques Cousteau’s adventures had a big effect inspiring me to the aquatic world. I remember, that I was about 7 (early 90’s), when we got our first freshwater fish tank. In my early 20’s I set up a 90-gallon Malawi cichlid tank, however had to give it up due to studies and moving.
Number of years passed and even though I haven’t had a tank for some years, I was a frequent visitor at the local Sea Life public aquarium. If I was travelling abroad, I was always trying to seek a local aquarium to visit to. It was around then, when I started to research in to marine aquarium hobby. I think I lend and read all the related books form the local library and started to venture more information form the internet. YouTube was really good place for inspiration and information. I think I watched all the LA Fishguys episodes when he went live After saving, I got my first 120-gallon saltwater aquarium and was thrilled. But boy, the first steps were challenging. I learned a lot though, mainly form trial and error My LFS was very helpful during the planning stages, set up and even provided assistance when I encountered problems. It was good to know, that there was one professional I could turn to if I had a problem.
Besides keeping a tank with happy fishes, I want to feel a sense of accomplishment; I did that, I was able to grow these corals. We have this wonderful biotope in our systems, which are totally depended on our care and attention. For me, it is fascinating to have a piece of living reef in my home. I am able to observe the interaction of the animals I keep and thus learn more. With a reef tank I do not have to settle with imagination, when watching a documentary, now I can immerse myself as it is part of my life. I also feel that this hobby is important part in educational purposes to others as well. Additionally, I find that being a part of community is important to me. I feel, that we have a great, helping community, where we can also disagree and discuss topics which are important to us.
My friends have been interested what I am doing, and they have been mesmerized when visiting. Before I had horrendous tank crash about two years ago and lost everything, I had the most charismatic fishes I have ever owned; a pair of Chaetodon Declivis and a Chaetodontoplus Septentrionalis. These were the most curious fishes I have met. They revealed to me, that fishes are far more intelligent that people believe and when I told my friends about their behaviour, they had hard time to believe me. The interaction I had with my fishes were different when comparing to a dog or a cat, but it was still a very powerful one and I really mourned when I lost them. I am now getting back to the hobby and are very excited.
From the LFS or other vendors, I require honesty. If I am doing business with LFS or other vendor, I need to feel trust with them. I dislike if I am being sold something I would not actually need, but the company is trying to make a quick buck. It is quite rare these days. I think Bulk Reef Supply is good example how a company can do business and also provide valuable information to their customers. And if the customers succeed, the company succeeds.
The hobby is going more and more to online stores and I guess I do not mind that, it’s evolution. However, I still enjoy, when I can chat with the LFS people. That human contact is something I cannot have when doing business in online stores. Now it is easier to compare prices as well as selection. I have my few and selected favourite stores where I like to do my business. Could it be called partnership even?
This hobby is facing many pressures, some I feel is justified, some I feel is overreaction. I hope we can show to the world, that this hobby can also be sustainable. Unfortunately, the world’s reefs are in danger and I feel we have some influence to at least preserve some of the species in captive environment.
Thank you for having the time to read this post and hopefully you can share your thoughts too