The problem in my mind has very little to do with the EPA. The problem is they lied to all of us for years about the fundemental nature of their product. That isn't "marketing".
I guess what I don't understand is why they bothered to lie. They had no obligation to tell us what's in it. Why say that it was something that it isn't. If they had left it at "it's proprietary" I don't think it would have attracted so much controversy.