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- May 15, 2021
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I agree, but people mostly would still rather buy the "Brand Name" coral from the coral celebrities because they feel like it is better and worth more. Even if you have the very same coral. It's not so much about the coral, it's about shopping habits. It applies to everything. Value perceived over valued received.You see i used to buy this argument. Until i realized that every hobbyist that keeps coral is essentially a coral farm. We don't need the vendors. they are the 2nd or 3rd person to touch our coral before we get them if they are even getting them from wholesaler. they are cultivating and selling frags that are barely bigger than my pinky nail. My SPS put on that much growth or more every month. I break off $1k worth of frags every time i put my stupid clumsy big hands in my tank... And i can tell you from experience that the margin on coral is far better than the margin on fish. I am only speaking to coral. i know the hardships that the small shops face when trying to fight against giant companies like BRS and online vendors to make a sale. those margins are super narrow.