Big box stores have been doing this for decades. Walmart/target/(insert any other one) orders big batches of TVs and electronics specifically for Black Friday that they "mark down" from $1,200 to $500. But those TVs never actually were priced at $1,200 anywhere. People think they're buying TVs that they normally sell for $1,200, but what they're really buying is a Black Friday Special TV that is only sold on Black Friday and is actually worth $500. You don't get deals shopping on Black Friday, you just get manipulated and taken advantage of.