I don't think other non reefing companies get a pass. Some logos displayed on vehicles and product are impractical to remove.All the time but gear and swag is literally my job. I gladly represent those that trusted me for their gear. Not to mention I won’t sell anything I can’t stand behind so wearing it and trying to ruin it is part of my life.
BTW - anyone who thinks they are a billboard for reefing companies is sorely mistaken. 99.9% of people walking around you have no clue who the brand is you’re wearing. Yet, you’ll gladly walk around with white dongles in your ears, the brand new triple camera phone, and leave your car badged and advertise for billion $$$ companies instead
The premise is wearing clothes that promote reverse advertising. Me paying a company to advertise for them is a lose lose for me.
Your point is valid, that we've been subtly inundated by this concept to the point that it's overlooked and/or widely accepted.
To your point that 99.9% of the people seeing my reverse advertising t-shirt are clueless to the meaning doesn't make it acceptable to perpetuate the practice.