Well said, but for on point...
The #of shipments is still more for online orders unless you are driving there – across town, not further – to pick your fish up.
Also, a high enough percentage of aquarium consumers are shopping online that local fish stores are financially troubled because of a lack of revenue – even if they are awesome.
(The same effect that Amazon hopes to have on the rest of the retail sector, and why they are OK with not making money.)
The #of shipments is still more for online orders unless you are driving there – across town, not further – to pick your fish up.
Also, a high enough percentage of aquarium consumers are shopping online that local fish stores are financially troubled because of a lack of revenue – even if they are awesome.
(The same effect that Amazon hopes to have on the rest of the retail sector, and why they are OK with not making money.)