I mean, the spamming can get annoying when it's extreme, but... "self pride" or "dignity"? Like anyone spams and then gets a scarlet letter or thinks to themselves "oh god, what will they think of me, I spam-posted for a gift card on a Live Sale thread on a web site. I'm so worthless."
Or another that didn't can go "I'm such a better person, I didn't hit some keys and hit enter a few times to try to win a gift card. Peasants. Let me boast about the ills of it"