Does seem curious for a retailer and manufacturer to merge though. BRS selling GHL or ETM means potentially more R&D $$ for Apex. Wonder if Neptune was struggling financially?
This sort of vertical integration i could see could lead to some companies not wanting to be sold by BRS for sure.
In the end, vertical integration is cheapest for the consumer (no middle man). And any monopoly concerns will sort out if GHL and others don't want Neptune to profit from GHL's (and other products) being sold by competition.
Really, i think Ryan loves the idea of having more of a say in what is being made in this hobby.... Just another challenge and way to keep his job new and exciting. If he must join with others, so be it.