Maxspect Will Now be Distributed Exclusively by Aperture in North America

[Reef Builders]

Maxspect is one of the most thoughtful and innovative brands of reef aquarium equipment and they were part of the first wave of companies that helped reefers put LEDs over their reef tanks. Their groundbreaking line of ‘turbine’ style Gyre pumps gave us a totally new way to produce water flow in our aquariums and…
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[Antics]

The consolidation of brands under Aperture is starting to get uncomfortable.

 

[JeffB418]

The consolidation of brands under Aperture is starting to get uncomfortable.

Yeahhhhhh just a little bit.

 

[revhtree]

Woah big news!

 

[Mattiejay6]

The consolidation of brands under Aperture is starting to get uncomfortable.

BRS is the only one that still maintains their integrity and dedication to the community.. the others …. Not so much

 

[billyocean]

BRS is the only one that still maintains their integrity and dedication to the community.. the others …. Not so much

..wait...what?

 

[Mattiejay6]

..wait...what?

Do you feel like their is good customer service and engagement from the other brands under aperture since they got bought out?

 

[billyocean]

Customer service isn't the issue. It's more of a lack of innovation and diversity that becomes of products after being shoved under one big umbrella. BRS is just the vessel that supplies to us. They have great customer service, very informative videos and how to's. But they have someone to answer to now as well. As far as aperture...there's always a problem when competing companies are absorbed

 

[Jon's Reef]

This is just distribution, not ownership of the company. Big change is that Coralvue was the exclusive distributor previously.

 

[NowGlazeIT]

This is just distribution, not ownership of the company. Big change is that Coralvue was the exclusive distributor previously.

Yea I thought coral vue owned that brand. I wonder what happens next

 

[Manose]

Pretty worried right now that in 3-5 years one company will control all the major brands

 

[flagg37]

Pretty worried right now that in 3-5 years one company will control all the major brands

3-5 years? Whose really left?

 

[Manose]

3-5 years? Whose really left?

Yeah I was being hopeful with the time line but you’re correct. Either way I try not to post much on this site anymore, but this was a concerning topic and had to say something

 

[flagg37]

Yeah I was being hopeful with the time line but you’re correct. Either way I try not to post much on this site anymore, but this was a concerning topic and had to say something

Why do you try not to post much here anymore? I thought what you said was a valid point. I just upped the ante.

 

[rtparty]

This is a distributorship, not an ownership. Aperture doesn't own Maxspect now.

Reading 101 helps every day life

 

[vtecintegra]

So I wonder if exclusive distributor means places like saltwateraquarium are going to get short changed and not be given product to sell?

 

[rtparty]

So I wonder if exclusive distributor means places like saltwateraquarium are going to get short changed and not be given product to sell?

Is this happening with Aqua Forest, Neptune, Ecotech, etc...?

Honest question

 

[Antics]

What does reading comprehension have to do with what is being discussed? Exclusivity is anti-consumer by virtue of it being a desirable quality for Aperature. It tightens control and or availability of products and limits competitiveness. It has no benefit to you as an individual within this hobby/industry and this coupled with all of the other large companies/brands that have been bought up in the past year is concerning. Limiting when and where something can be purchased is massive. It’s the reason sellers routinely take high losses on their margins to make sure they are sold/fulfilled by Amazon. Regardless of the previous distributor agreement - if you’ve been paying attention to Aperture’s aggressive acquisitions and exclusivity deals it should worry you as a consumer.

 

[billyocean]

What does reading comprehension have to do with what is being discussed? Exclusivity is anti-consumer by virtue of it being a desirable quality for Aperature. It tightens control and or availability of products and limits competitiveness. It has no benefit to you as an individual within this hobby/industry and this coupled with all of the other large companies/brands that have been bought up in the past year is concerning. Limiting when and where something can be purchased is massive. It’s the reason sellers routinely take high losses on their margins to make sure they are sold/fulfilled by Amazon. Regardless of the previous distributor agreement - if you’ve been paying attention to Aperture’s aggressive acquisitions and exclusivity deals it should worry you as a consumer.

Exactly. Exclusivity can in turn be used to create scarcity eventually. Scarcity then becomes higher pricing. No need for the easy "everything costs more" comments. Companies are bought because there are more profits that can be made in the eyes of the buyer.

 

[BroccoliFarmer]

What does reading comprehension have to do with what is being discussed? Exclusivity is anti-consumer by virtue of it being a desirable quality for Aperature. It tightens control and or availability of products and limits competitiveness. It has no benefit to you as an individual within this hobby/industry and this coupled with all of the other large companies/brands that have been bought up in the past year is concerning. Limiting when and where something can be purchased is massive. It’s the reason sellers routinely take high losses on their margins to make sure they are sold/fulfilled by Amazon. Regardless of the previous distributor agreement - if you’ve been paying attention to Aperture’s aggressive acquisitions and exclusivity deals it should worry you as a consumer.

Exactly. Exclusivity can in turn be used to create scarcity eventually. Scarcity then becomes higher pricing. No need for the easy "everything costs more" comments. Companies are bought because there are more profits that can be made in the eyes of the buyer.

These are two very well thought out replies that spell out why this is bad. Take this in connection with MAP pricing and we can expect the recently inflation in our hobby (both pre and post covid inflation) to be our path forward. Upwards and onwards [goes the pricing]!